Welcome to Just Right LLC

Just Right was founded in 2003 to unite non-profits and corporations in the common goal of "doing well by doing good". We are a cause-related marketing (CRM) firm focused on profit-motivated giving, also known as strategic philanthropy. We specialize in the creation, design and implementation of promotions, affinity and event marketing for non-profits and values-based branding for corporations.

Through strategic philanthropy, we help non-profits reach funding and awareness goals by partnering with corporations. We employ a mix of marketing techniques including promotion in retail locations, print, broadcast, direct mail, Internet advertising, and public relations to raise money through sales-linked donations from your corporate partner(s) and put the spotlight on your cause. Our services are provided in a manner that enables even the most cash-poor charitable interests to implement the world-class fundraising promotions they've previously only dreamed of putting into play.

At the same time, values-based branding helps corporations by incentivizing consumers toward the purchase of a product or service through linking it to a charitable cause or entity. Consumers feel good about buying merchandise and/or services when their purchase will assist in providing funding for worthwhile efforts. Plus, nearly 130 million American consumers say they would switch brands or retailers to support a company associated with a good cause, when price and quality are equal. So, with Just Right, everyone wins!

Just Right was founded by Vicki Sharif, President/CEO, who brings a proven track record of corporate and entrepreneurial expertise in a wide variety of fields to bear in crafting these partnerships. Her team includes professionals from both the corporate and non-profit arenas, all focused on pinpointing the perfect partner or partners for Just Right's clients, and on creating unique promotions and activities that truly give by receiving.

Just Right is registered as a professional fundraising entity, and Ms. Sharif is a licensed professional fundraiser.


	Just Right was founded in 2003 to unite non-profits and corporations in the common goal of "doing well by doing good". We are a cause-related marketing (CRM) firm focused on profit-motivated giving, also known as strategic philanthropy. We specialize in the creation, design and implementation of promotions, affinity and event marketing for non-profits and values-based branding for corporations. Through strategic philanthropy, we help non-profits reach funding and awareness goals by partnering with corporations. We employ a mix of marketing techniques including promotion in retail locations, print, broadcast, direct mail, Internet advertising, and public relations to raise money through sales-linked donations from your corporate partner(s) and put the spotlight on your cause. Our services are provided in a manner that enables even the most cash-poor charitable interests to implement the world-class fundraising promotions they've previously only dreamed of putting into play. At the same time, values-based branding helps corporations by incentivizing consumers toward the purchase of a product or service through linking it to a charitable cause or entity. Consumers feel good about buying merchandise and/or services when their purchase will assist in providing funding for worthwhile efforts. Plus, nearly 130 million American consumers say they would switch brands or retailers to support a company associated with a good cause, when price and quality are equal. So, with Just Right, everyone wins! Just Right was founded by Vicki Sharif, President/CEO, who brings a proven track record of corporate and entrepreneurial expertise in a wide variety of fields to bear in crafting these partnerships. Her team includes professionals from both the corporate and non-profit arenas, all focused on pinpointing the perfect partner or partners for Just Right's clients, and on creating unique promotions and activities that truly give by receiving. Just Right is registered as a professional fundraising entity, and Ms. Sharif is a licensed professional fundraiser.	For more on our branded media product, Buy To Give, click here. For more on strategic philanthropy, click here. For more on values-based branding, click here. For more on performance compensation, click here.