A GOOD DEAL FOR A GOOD CAUSE:
JUST RIGHT LLC UNVEILS “BUY TO GIVE – TOGETHER WE CAN”

Greenville, SC (July 15, 2004) – Just Right, LLC has branded its approach to helping non-profits gain unprecedented funding and products and services companies achieve their sales and marketing goals through unique cause-related marketing initiatives under the name “Buy to Give – Together We Can.”

The program’s tagline, “A Good Deal for a Good Cause,” expresses what consumers can expect to find each time they encounter a Buy to Give promotion in support of any of the various non-profit groups Just Right, LLC represents. Buy to Give promotions will kick off in the Upstate of South Carolina this fall in all major media channels – radio, television, print and online – and regional and national promotions are slated to debut prior to the end of 2004.

“We are very excited about the Buy to Give concept and feel that this framework makes our business model easily approachable by all interested parties,” says Vicki Sharif, President and CEO of Just Right, LLC. “Our Buy to Give promotions will, of course, support a wide variety of causes, but will offer the same types of deals, discounts, and exclusive products you see available through the types of affinity networks that have been successful with this type of approach to date.

“Consumers get a good deal, plus the satisfaction of participating in a promotion that is also contributing to a good cause,” Sharif says.

Non-profits currently represented by Just Right include the regional Children’s Miracle Network, supporting non-profit children’s hospitals in providing care, research and community outreach to children with diseases and injuries of every kind; the Chronic Vomiting Syndrome Association, an international association serving thousands of sufferers of a syndrome that produces life-endangering, weeks-long bouts of explosive vomiting; the National Christian Collegiate Athletic Association, representing the athletic programs and student-athletes of more than 100 faith-based colleges and universities nationwide; SAFE-SCHOOLS, a South Carolina organization teaching schools and children how to improve their own and other students’ quality of life through evaluation, participation, and application of safety, conduct, and behavior guidelines; Sound of Light, a national faith-based outreach and entertainment organization featuring radio and television shows; and the South Carolina Gift of Life Trust, a statewide organization promoting and facilitating organ donation and donor education.

Founded in 2003, Just Right, LLC unites non-profits, consumer products and services corporations, and publishers and other media outlets in promotions that deliver deeply discounted or goods and services to consumers through couponing or other redemption techniques tied to a related donation to the non-profit involved. Vicki Sharif, President and CEO of Just Right, is a licensed professional fundraiser. For more information, contact Cristina Schleifer, Executive Vice President, Just Right, at (864) 272-0285, or by e-mail at cschleifer@justrightllc.com.