Just Right works with nonprofits that have a wide range of budgets, staff sizes, and needs. An organization’s inclusion in our “book of business” is based on numerous criteria including, but not limited to, composition of stakeholder groups, corporate interest, geography, and current goals and initiatives. For those nonprofits that qualify, our only fees are a percentage of the funds that are raised from the consumer promotions designed on their behalf.
Performance compensation has long been a controversial subject in traditional philanthropy, and is strongly discouraged by such entities as the Association of Fundraising Professionals (AFP). In fact, the AFP states in its “Standards of Professional Practice,” “Members shall not pay finder’s fees, commissions or percentage compensation based on charitable contributions…”
So, it is important to note that the funds raised as a result of Just Right’s projects and promotions differ greatly from charitable contributions.
- Funds raised through Just Right projects and promotions result directly from consumer purchases, not from donations.
- Consumers make these purchases as the result of an economic incentive (ie, a discount, a gift with purchase, etc.).
- The nonprofit does not release its current or prospective donor list to Just Right or its corporate partners, nor do Just Right’s efforts interfere with traditional fundraising.
Performance compensation for cause-related marketing projects is therefore not only appropriate but also highly advantageous for nonprofits. In fact, our performance compensation model demands that we be quite judicious in selecting nonprofit clients for whom we initiate efforts, as Just Right must invest significant time and resources in promotion design, development, and execution for a reward that comes only after the successful conclusion of the campaign.
Interested? Contact us today for more information.