JUST RIGHT, LLC INKS CONTRACT TO REPRESENT SOUTH CAROLINA OVARIAN CANCER FOUNDATION IN CAUSE-RELATED MARKETING EFFORTS

Greenville, SC (August 29, 2005) – Local cause-related marketing firm Just Right, LLCSM has signed a contract to represent the South Carolina Ovarian Cancer Foundation in the development of fund- and awareness-raising cause-related marketing promotions.

Headquartered in Greenville, SC, the South Carolina Ovarian Cancer Foundation (SCOCF) was created to support women diagnosed with ovarian cancer, to educate the public about the disease, and to support research. Ovarian cancer is the deadliest of the gynecological cancers, occurring in one in every 55 women. Of the 23,100 women diagnosed with ovarian cancer this year and 14,000, or nearly 61%, will die. Striking women of all ages, the disease is rarely detected by available tests, including Pap tests, but with early detection and proper treatment, more than 90% of women survive longer than five years.
“Ovarian cancer support, awareness and research are in desperate need of funding, a fact I’ve learned both at the helm of this organization and as a sufferer myself,” says Janet Rigdon, Executive Director, SCOCF. “We have seen the great success other organizations have had in the area of cause-related marketing, and the success Just Right has had with the other non-profits it represents. These two facts have combined to motivate us to join with Just Right in what we know will be some unique and impactful efforts.”

“We are proud to have SCOCF among our roster of clients, and to have the opportunity to assist this extremely deserving organization in raising funds and getting the word out,” says Just Right President and CEO Vicki Sharif. “In addition to being a cause that will provide corporate partners with a tremendous ‘halo effect’ due to the critical services it offers and the good works it performs, from a marketing perspective, the SCOCF and the cause of ovarian cancer offer a target audience – women and their families – that is widely desirable.”

Just Right unites non-profits, consumer products and services corporations, and publishers and other media outlets in promotions that deliver deeply-discounted or exclusive goods and services to consumers through couponing or other redemption techniques. Within these promotions, redemption additionally incites a donation from the participating company to the partner non-profit. The company has branded its approach under the name “Buy to Give – Together We CanSM,” with the tagline “A Good Deal for a Good CauseSM.” For more on Just Right, visit http://www.justrightllc.com. For more on the South Carolina Ovarian Cancer Foundation, please visit http://www.scovariancancer.org, or contact the organization at (864) 271-7377.

Founded in 2003, Just Right, LLCSM unites non-profits, consumer products and services corporations, and publishers and other media outlets in promotions that deliver deeply discounted or goods and services to consumers through couponing or other redemption techniques tied to a related donation to the non-profit involved. Vicki Sharif, President and CEO of Just Right, is a licensed professional fundraiser. For more information, contact Cristina Schleifer, Executive Vice President, Just Right, at (864) 271-4856, or by e-mail at cschleifer@justrightllc.com.