Welcome to Just Right LLC | What Is Strategic Philanthropy?

If you're not familiar with the term "strategic philanthropy," it's time you were. The numbers are very compelling, whether you're a non-profit asking yourself why a corporation would want to get involved, or a corporation assessing what's in it for you. Take a look:

Nearly 130 million American consumers say they would switch brands or retailers to support a company associated with a good cause, when price and quality are equal
8 in 10 Americans have a more positive image of companies who support a cause they care about
61% of Americans agree that cause branding should be a standard business practice
87% of employees at companies with cause-branding programs feel a strong sense of loyalty to their employers vs. 67% of those whose companies don’t have similar programs


	If you're not familiar with the term "strategic philanthropy," it's time you were. The numbers are very compelling, whether you're a non-profit asking yourself why a corporation would want to get involved, or a corporation assessing what's in it for you. Take a look: Nearly 130 million American consumers say they would switch brands or retailers to support a company associated with a good cause, when price and quality are equal 8 in 10 Americans have a more positive image of companies who support a cause they care about 61% of Americans agree that cause branding should be a standard business practice 87% of employees at companies with cause-branding programs feel a strong sense of loyalty to their employers vs. 67% of those whose companies don’t have similar programs

	So, what exactly is "strategic philanthropy?" It's a means to: Improve corporate performance while helping a worthy cause or issue Link fundraising to the purchase of the corporation’s products and/or services Leverage the emotional bonds consumers have with causes in a manner that translates into increased purchases and brand loyalty Supplement traditional fundraising with new and larger sources of revenue Interested? Contact us today for more information.