Welcome to Just Right LLC | What Is Values-Based Branding?

Simply put, values-based branding is a business strategy that integrates a social issue or cause into brand equity and organizational identity to gain significant bottom-line impact. This uniquely powerful tactic helps build relationships between the firm and its customers, employees and communities; provides protection in the form of a "goodwill bank" when companies give back to their communities; and connects values to what a company stands for…often, this is more important than what it sells, and this is seen and believed through behavior - not talk. Additionally, marketing in this manner results in "reflective branding" where customers see themselves and the corporation in question as a team in responding to a need.


	Simply put, values-based branding is a business strategy that integrates a social issue or cause into brand equity and organizational identity to gain significant bottom-line impact. This uniquely powerful tactic helps build relationships between the firm and its customers, employees and communities; provides protection in the form of a "goodwill bank" when companies give back to their communities; and connects values to what a company stands for…often, this is more important than what it sells, and this is seen and believed through behavior - not talk. Additionally, marketing in this manner results in "reflective branding" where customers see themselves and the corporation in question as a team in responding to a need.

	Values-based branding offers a wide range of corporate benefits: Incremental sales Repeat purchases Multiple unit purchases More varied usage of products and/or services Increased brand awareness Increased brand recognition Broadened customer base Impact in new market segments and geographic markets Increased level of merchandising activity at the retail level of the brand Market entry Enhanced corporate image Thwarting of negative publicity Pacification customer groups Interested? Contact us today for more information.